Core and Critical Competencies

Marketing .pages

(This schedule is subject to change)

Week of...

Monday

Tuesday

Wednesday

Thursday

Friday

January 15

NO SCHOOL

No Class - End of First Semester

Standard:

Learning Target:

Activities:

Greetings and Welcome

Course Overview – Discuss the semester, expectations, student thoughts, procedures, student questions.

Both Quarter Focuses - Marketing Foundations and Marketing Plan

Parent Contact Form

Check for Understanding:

Standard:

Learning Target:

Identify basic elements of Commercials

Activities:

Introduce the Content Activity -

Marketing Introductory Activity.pdf

Work Time

Analyze the Commercials providing your responses and explanation.

Be prepared to share some of your findings tomorrow

Check for Understanding:

Standard:

Learning Target:

Activities:

Share Introduction Activity and Discuss

Check for Understanding:

January 22

Standard:

Recognize the customer-oriented nature of marketing and analyze the impact of marketing activities on the individual, business, and society.

Learning Target:

Identify the Functions of Marketing within the Business Structure.

Describe the roles that marketing takes on and examples.

Activities:

Marketing is Promotions but does more for businesses

What does Marketing provide the business?

Marketing Functions.pdf

Discover the 9 Functions of Marketing

Check for Understanding:

Standard:

Recognize the customer-oriented nature of marketing and analyze the impact of marketing activities on the individual, business, and society.

Learning Target:

Identify the Functions of Marketing within the Business Structure.

Describe the roles that marketing takes on and examples.

Activities:

Continue to Discover the 9 Functions of Marketing
- Discuss Examples

Marketing Concepts - Evolving

The Marketing Concept vs Societal Concept
https://iedunote.com/marketing-concept

- Stress its importance and use examples.

Implement the Marketing Concept - Begin with the Target Market and their needs/wants

https://www.thebalance.com/target-marketing-2948355

Review the Marketing Functions

IDEO
https://www.ideo.com/about

Check for Understanding:

Standard:

Analyze the elements of the marketing mix, their interrelationships, and how they are used in the marketing process.

Learning Target:

Understand the Marketing Concept that businesses following in order to be successful.

Activities:

Design Thinking Activity - Recognizing the need for the Marketing Concept

https://www.youtube.com/watch?v=GYkb6vfKMI4

Continue the Design Thinking Practice
https://dschool-old.stanford.edu/sandbox/groups/designresources/wiki/36873/attachments/74b3d/ModeGuideBOOTCAMP2010L.pdf

Develop Empathy
https://www.google.com/search?q=empathy&ie=utf-8&oe=utf-8&client=firefox-b-1

Check for Understanding:

Standard:

Analyze the elements of the marketing mix, their interrelationships, and how they are used in the marketing process.

Learning Target:

Recognize the need to understand the customer and target market to be successful

Learn about the Design Thinking Process.

Activities:

https://dschool.stanford.edu/resources/virtual-crash-course-video

Editable Design Thinking.pdf

The Ideal Center Console (Substituted for the gift giving process)

Check for Understanding:

Standard:

Analyze the elements of the marketing mix, their interrelationships, and how they are used in the marketing process.

Learning Target:

Recognize the need to understand the customer and target market to be successful

Learn about the Design Thinking Process.

Activities:

Finish the Design Thinking Activity

Discuss what you learned about identifying the needs of the customer instead of what YOU think? What did you notice?

Discuss the Design Thinking Process and how it reflects the Marketing Concept

Reflections

Design Thinking - The Need for the Marketing Concept.docx

Check for Understanding:

January 29

Standard:

Understand marketing's role and function in business to facilitate economic exchanges with customers

Learning Target:

Identify the elements of the Marketing Mix

Discover the factors that go into Product Development

Identify and describe the 8 elements of the product.

Activities:

Discuss the Design Thinking Experience

Importance in the Execution of the Marketing Concept

Why businesses struggle if they can't meet the Marketing Concept. - Examples - Real Companies

http://www.businessinsider.com/startups-that-raised-148-billion-have-shut-down-or-may-soon-2017-11/#beepi2013-february-2017-1

The Marketing Mix
http://www.investopedia.com/terms/m/marketing.asp - 4 P’s video

5th P - Personal Selling

Discuss how this helps prepare an answer to the 2nd step in the Marketing Concepts.

The Marketing Mix - Product

Marketing in Product Development
Gather Information - Marketing Research

Effective Marketing Strategies - The Plan - How to connect the Target Market with the Right Mix

Testing Market - Test Markets, Limited Release (Feedback)
http://fortune.com/2017/06/20/mcdonalds-sandwich-fastfood/

Choose a Product to use as a Sample in the class and one you will use for homework.

Discuss the 8 Components of the Product

1.) Basic Product - What is it?
- Product/Service
- What does it do?

2.) Brand

Brand Development - Logo, Tagline, Goals, Purpose, Strategy

Check for Understanding:

Analyze your chosen product - Basic Product and Brand

Standard:

Understand marketing's role and function in business to facilitate economic exchanges with customers

Learning Target:

Identify the elements of the Marketing Mix

Discover the factors that go into Product Development

Identify and describe the 8 elements of the product.

Activities:

2.) Brand

Brand Development - Logo, Tagline, Goals, Purpose, Strategy

https://www.entrepreneur.com/article/77408

https://www.thebalance.com/how-to-develop-your-brand-strategy-2295187

Many Hands for Haiti - Brand Guide - Discuss its importance.

How is the Brand Present? - iPhone

3.) Features/Characteristics

Check for Understanding:

Brand - Complete for your Product

Analyze Features/Characteristics - Benefits for Customers

Standard:

Understand marketing's role and function in business to facilitate economic exchanges with customers

Learning Target:

Identify the elements of the Marketing Mix

Discover the factors that go into Product Development

Identify and describe the 8 elements of the product.

Activities

Brand Continued

Copyright vs Trademark
https://www.legalzoom.com/trademarks-patents-copyrights/summary-compare-trademark-copyright.html

Trademarks
http://www.investopedia.com/terms/t/trademark.asp

Copyrights
https://www.investopedia.com/terms/c/copyright.asp

- Why is a trademark so important for a business and its products?

Licensing - http://www.inc.com/encyclopedia/licensing-agreements.html

- Why would a business License their products?

4.) Options/Choices for the Customer

Product Mix/Assortment
http://smallbusiness.chron.com/product-mix-639.html

https://www.thebalance.com/product-breadth-2890171

Product Line
http://www.investopedia.com/terms/p/product-line.asp

Use the iPhone and your product for examples.

Check for Understanding:

Standard:

Understand marketing's role and function in business to facilitate economic exchanges with customers

Learning Target:

Identify the elements of the Marketing Mix

Discover the factors that go into Product Development

Identify and describe the 8 elements of the product.

Activities:

Options Continued

Discus work from Yesterday - Examples

Discuss our visit tomorrow to RAYGUN.

Check for Understanding:

Options and Accessories

Packaging Elements

What Guarantees are associated with the product?

Standard:

Understand marketing's role and function in business to facilitate economic exchanges with customers

Learning Target:

Identify the elements of the Marketing Mix

Discover the factors that go into Product Development

Identify and describe the 8 elements of the product.

Activities:

Visit RAYGUN in the East Village to learn about the elements of the Product.

Check for Understanding:

Identify the elements of the product at RAYGUN.

February 5

Standard:

Analyze the elements of the marketing mix, their interrelationships, and how they are used in the marketing process.

Learning Target:

Identify the 8 Elements of the Product and how they are applied.

Activities:

Customization? Accessories - Manufacturer/Others

Product Life Cycle
www.investopedia.com/video/play/product-life-cycle/
- Discover an example of a product that you would consider to be part of each stage of the life cycle - RAYGUN Connection.

5.) Packaging - Components
Protection -
Promotion -
Function -
Display/Security/Safety -
Materials Used/Environment -

Check for Understanding:

Standard:

Analyze the elements of the marketing mix, their interrelationships, and how they are used in the marketing process.

Learning Target:

Identify the 8 Elements of the Product and how they are applied.

Activities:

Finish Packaging

6.) Guarantees
Warranties - Express and Implied
Return Policies
Money Back

7.) Services -
Support, Installation/Set Up, After the Sale, Websites, Phone Numbers, People, etc..

8.) Uses - How will the customer use the product or service?

Product - Formative Assessment Check

Check for Understanding:

Standard:

Analyze the elements of the marketing mix, their interrelationships, and how they are used in the marketing process.

Learning Target:

Demonstrate the Elements of a Product in completing an analysis of an example product.

Activities:

Discuss Formative Check

Product Summative Assessment

Product Assessment.pdf

Check for Understanding:

Due Monday

Standard:

Analyze the elements of the marketing mix, their interrelationships, and how they are used in the marketing process.

Learning Target:

Identify how the business connects with the customer.

Activities:

Place/Distribution -

Channels of Distribution.pdf

Distribution Vocabulary.docx

Channels of Distribution - Intermediaries
Retailer, Wholesaler, Distributor, Sales Agent

The Channel and its Importance

Transportation, Timing, Exchanges

Production
https://www.youtube.com/watch?v=LpBAwVmKNbQ

Amazon Fulfillment Centers

Map of Locations
http://www.businessinsider.com/how-many-fulfillment-centers-does-amazon-have-in-the-us-2015-3

https://www.google.com/maps/d/viewer?mid=1_z0NXOzAav31ObtEeHjVn9V0NZI&hl=en_US&ll=35.732622745655426%2C-97.83508904999997&z=4

Inside the Fulfillment Center
https://www.youtube.com/watch?v=Y-lBvI6u_hw

Check for Understanding:

Standard:

Analyze the elements of the marketing mix, their interrelationships, and how they are used in the marketing process.

Learning Target:

Activities:

Discuss Amazon Distribution Activities - Apply it to channel Activiites

Channels of Distribution - Intermediaries

Consumer - How do we obtain it?

Channel Design

Channel Tasks - What assistance do you need? Examples

Check for Understanding:

February 12

Standard:

Learning Target:

Activities:

Channel Members - Characteristics, Functions and Example Businesses

Create a Distribution Channel
https://www.thehersheycompany.com/en_us/this-is-hershey/global-locations.html

Producer, Wholesaler/Distributors, Agents, Retailers

Examples for each intermediary.

Information/Order Processing,

Packaging, Transportation, Storage, Buying, others.

http://www.sysco.com/home.html

https://www.hy-vee.com/company/about-hy-vee/behind-the-scenes.aspx

https://www.youtube.com/watch?v=aHBtnFbwDaI

Check for Understanding:

Standard:

Learning Target:

Activities:

Picket Fence Creamery - Distribution Focus

Check for Understanding:

Standard:

Learning Target:

Activities:

Finish - Retailers

Ethical and Channel Management Decisions.

Check for Understanding:

Standard:

Learning Target:

Activities:

Field Trip to Casey's Corporate Headquarters

Leave at 9

Check for Understanding:

Standard:

Learning Target:

Activities:

Distribution Assessment

Distribution Assessment.pdf

Continue Ethical and Channel Management Decisions.

Review Concepts and Topics of Distribution for Assessments Monday

Check for Understanding:

February 19

Standard:

Learning Target:

Activities:

Quick Discussion and Instructions for reworks.

Distribution Assessment - Part One

When complete Distribution Assessment Work Time

Standard:

Learning Target:

Activities:

No School - Ice Storm

Standard:

Learning Target:

Activities:

Distribution Assessment Part 2

Distribution Project Work Time

Check for Understanding

Standard:

Learning Target:

Activities:

Pricing

Pricing Foundations.pdf

What is price?

http://money.cnn.com/2018/01/26/technology/amazon-go-store/index.html

Economics affect Price
Examples and Discussion

Pricing Strategies
Discuss the steps in Determining the Price

Break Even Practice

Pricing Objectives
www.businessstudynotes.com/marketing/marketing-management/major-pricing-objectives-of-business/

Max and Minimum

Distribution Assessment Due Today

No School - PD

February 26

Standard:

Learning Target:

Activities:

Discuss Distribution Quizzes

Pricing Objectives
www.businessstudynotes.com/marketing/marketing-management/major-pricing-objectives-of-business/

Check for Understanding:

Standard:

Learning Target:

Activities:

Break Even Analysis
Cheeseburger
Apply it to a Burger Restaurant Opening

Max and Minimum Price Points

Pricing Strategy and Setting the Price - What to Consider - Read for Tomorrow

https://www.inc.com/guides/price-your-products.html

Check for Understanding:

Standard:

Learning Target:

Activities:

Pricing Strategies

How to set your price?

Check for Understanding:

Standard:

Learning Target:

Activities:

Competitive Pricing, Entry Pricing
http://www.netmba.com/marketing/pricing/

Types of Discounts - When to use them?

https://www.entrepreneur.com/article/279464

Check for Understanding:

Standard:

Learning Target:

Activities:

Pricing Strategy Check and Review

Pricing Assessment - Discuss Instructions

Concession Stand Assessment.docx

Check for Understanding:

March 5

Standard:

Learning Target:

Activities:

Pricing Assessment - Work Time

Concession Stand Assessment.docx

Check for Understanding:

Standard:

Learning Target:

Activities:

Discuss Concession Stand Pricing Assessment

People

Selling, Customer Service and Support - What roles people play in the execution of successful exchange relationships

Examples

5 Functions of Business

Production, Operations, Finance/Accounting, Management and Marketing
Downtown HyVee

Business Examples and create a Web of how they need one another.

What happens when they don't connect or work together?

How does Marketing Hold them together?

Check for Understanding:

Standard:

Learning Target:

Activities:

Operations, Finance/Accounting, Management and Marketing
Downtown HyVee

Business Examples and create a Web of how they need one another.

What happens when they don't connect or work together?

How does Marketing Hold them together?

When complete, work on Project.

Check for Understanding:

Standard:

Learning Target:

Activities:

Formative Check 5 Functions of Business

Business Functions - Formative Check.docx

Pricing Assessment Due

Discuss work over break

Check for Understanding:

Spring Break

Research and become familiar with all companies.

Smash Park
https://www.desmoinesregister.com/story/news/local/west-des-moines/2017/12/06/west-des-moines-entertainment-venue-smash-park-breaks-ground/928494001/

https://www.desmoinesregister.com/story/news/local/west-des-moines/2017/10/18/food-beer-pickleball-and-more-smash-park-coming-west-des-moines/749764001/

https://www.smashpark.com/

Cane's Chicken
https://www.desmoinesregister.com/story/money/business/new-business/2018/01/10/chicken-chain-raising-canes-headed-west-des-moines/1021340001/

https://www.raisingcanes.com/

Fridley Theater Waukee
http://www.adelnews.com/news/20180103/fridley-theatres-breaks-ground-for-waukee-8220palms-theatre8221

https://www.desmoinesregister.com/story/news/local/waukee/2017/12/27/waukees-new-imax-theater-complex-luxury-recliners-food-and-drinks-breaks-ground/984507001/

http://www.waukee.org/CivicAlerts.aspx?AID=1171

http://www.fridleytheatres.com/

March 12

Spring Break

March 19

Standard:

Learning Target:

Activities:

Begin Summative Assessment Work - The Marketing Mix Project

Marketing Functions Asessment.docx

Discuss Project and Instructions

Due Next Monday

Check for Understanding:

Standard:

Learning Target:

Activities:

Check Point #1

Work Day

Check for Understanding:

Standard:

Learning Target:

Activities:

Check Point #2

Work Day

Introduce Marketing Plans and Marketing Firms

https://www.thebalance.com/what-is-a-marketing-firm-4017678

Happy Medium

Check for Understanding:

Standard:

Learning Target:

Activities:

Discuss the Outline of a Marketing Plan - What is included and the role it serves.

Student Guide to the Marketing Plan.pdf

Discuss the Situation Analysis

Discover the Iowa Golf Assocation

Check for Understanding:

Standard:

Learning Target:

Activities:

Check for Understanding:

End of 3rd Quarter

March 26

Standard:

Learning Target:

Activities:

Submit Marketing Mix Project

Practice Situational Analysis

Iowa Golf Association - Who, What, How
Descriptive Summary

Create Questions for a mock interview with IGA regarding Goals/Objectives and Status.

Current Marketing Efforts - Traditional and Online

Conducting a SWOT Analysis regarding their Marketing

Check for Understanding:

Standard:

Learning Target:

Activities:

IA Assessments - 30 minute Periods

Discuss the Situational Analysis - IGA

Current Marketing Efforts - Identify and Discuss

Competitor Analysis

Sample Business - HyVee

Primary vs Secondary Research

Begin the Competitive Analysis - Direct vs Indirect
Who are they?

What are competitors doing?
Offerings, to Who, what they do and How they do it?

Indirect Offerings - Product and Services.

Recognize Similarities and Differences in Product/Service Offerings. - Direct Competitors

Identify the Competitive Advantages, What are they?

Research Promotion Examples - Theirs and the Direct Competitors

Find 2-3 Examples with a short explanation for the example business and

Save links, images, etc...

Check for Understanding:

Standard:

Learning Target:

Activities:

Discuss their findings - Promotional Tools for Businesses and Competitors.

Discuss Reviews - Support their Competitive Advantages???

Complete Competitor Analysis for a Business

Check for Understanding:

Using the Same Business of their Choice

Who are their competitors? Direct and Indirect
What are competitors doing already? - Promotional Mix - Presence? What Promotional Tools?
- What Similarities and Differences in Product/Services
- Based on Findings what is your business' Competitive Advantage and Unique Selling Position is.
- Current Reviews about the businesses. - Do they demonstrate the competitive advantage or not?

Due Friday

Check for Understanding:

Standard:

Learning Target:

Activities:

IA Assessments - 30 minute Periods

Research - Primary and Secondary
http://www.allbusiness.com/understanding-the-basics-of-small-business-market-research-2587-1.html

Target Markets.pdf

Demographics -
Primary Data - Best Source

Secondary Data - Identifying the Customer
https://www.sba.gov/starting-business/how-start-business/business-data-statistics/demographics

Geographics
https://www.census.gov/quickfacts/fact/table/US/PST045217

Country —> Street Breakdown

Discuss Regions, Neighborhoods, Proximity, (Rural, Suburban, Urban) etc….

Connecting the Geographics and Demographics - Business Decisions

Check for Understanding:

Standard:

Learning Target:

Activities

Discuss the Geographic and Demographic Connections
Choosing a store location.

Psychographics - Personalities

Need/Wants/Maslow's Hierarchy

Behaviors

Decision Making (Routine, Limited, Decisions)

Influences (Culture, Reference Groups, Roles, Social Class

Buying Motives - Patronage, Emotional, Rational, Product

Check for Understanding:

April 2

Standard:

Learning Target:

Activities:

Influences (Culture, Reference Groups, Roles, Social Class

Product Usage - Frequency, Quantity, Use

Need/Wants/Maslow's Hierarchy

Target Market Samples - Recognize the Characteristics

Check for Understanding:

Read through and take notes:

Begin to discover how businesses begin to identify Target Markets.
http://articles.bplans.com/target-marketing/

http://www.entrepreneur.com/encyclopedia/target-market

http://www.inc.com/guides/2010/06/defining-your-target-market.html

http://www.netmba.com/marketing/market/segmentation/

Standard:

Learning Target:

Activities:

Complete the Target Market Identification and Practice.

Discuss Articles and Findings

Discuss the Elements of The Customer Persona

Develop the Customer Persona - Practice creating one for a sample business

Check for Understanding:

Develop a Marketing Persona -
https://blog.bufferapp.com/marketing-personas-beginners-guide

http://www.morebusiness.com/templates_worksheets/bplans/printpre.brc

http://www.mycustomer.com/marketing/strategy/four-sample-buyer-personas-and-what-we-can-learn-from-them

https://www.shopify.com/blog/15275657-how-to-build-buyer-personas-for-better-marketing

http://contentmarketinginstitute.com/2016/05/buyer-personas-essential-parts/

Standard:

Learning Target:

Activities:

Discuss Personas Articles

Individual Work

Target Market Example Breakdown.docx

Continue the Practice Persona - Tell your Story

Look at Samples from the Marketing Plan - Its Components

Check for Understanding:

Standard:

Learning Target:

Activities:

Submit Target Market Breakdown and Customer Persona

SMART GOALS
https://www.projectsmart.co.uk/smart-goals.php

https://startupnation.com/start-your-business/smart-goal-setting-business/

https://www.youtube.com/watch?v=xqFgYMc7ke8

Check for Understanding:

Standard:

Learning Target:

Activities:

Business Objectives - Example Business

Sample SMART Goals - Example Business
https://www.thebalance.com/smart-goal-examples-2951827

Plans to achieve the goals - Marketing Strategy

http://www.investopedia.com/terms/m/marketing-strategy.asp

Use the Sample Marketing Plan to see examples of strategies.

Develop a SMART GOAL and then Marketing Strategy for an Example Scenario below.

Golf Fundraiser - I want to earn money for the golf program.

I want to grow participants this year

Strategy to Execute the Smart Goal
Come up with your plans of action

April 9

Standard:

Learning Target:

Activities:

Discuss Smart Goals and Strategies
Golf Fundraiser

Promotion - What is it?
https://www.cleverism.com/promotion-four-ps-marketing-mix/

Communication Process
What are steps to effective communication? How does it get interrupted?

Communication Process.docx

Check for Understanding:

Standard:

Learning Target:

Activities:

Promotional Goals/Objectives - What is the objective, what strategy are you implementing, what are you trying to accomplish?

Promotional Opportunity Analysis - Learn about the Components and take notes.

https://www.cleverism.com/promotion-four-ps-marketing-mix/

Check for Understanding:

Standard:

Learning Target:

Activities:

Promotional Objectives.docx
Details
Download
483 KB

Types of Promotion - 5 parts to the promotional mix
http://www.entrepreneurial-insights.com/promotion-four-ps-marketing-mix/

Advertising
https://www.linkedin.com/pulse/advantages-disadvantages-various-advertising-mediums-alina-popescu

Medium
TV -
Radio -
Outdoor (Signage, Billboards, Vehicles, Trucks)
Print (Magazines, Newspaper, Flyers, Posters,
Online (Videos, Banner Ads, GoogelAd Words, links, Social Media)

Evaluate Each type and record the following:

Advantages
Disadvantages
Why use this form?

Discover Examples of each for your Sample Business - Target or Bass Pro

Check for Understanding:

Standard:

Learning Target:

Activities:

Public Relations
https://www.entrepreneur.com/encyclopedia/public-relations

http://www.managementstudyguide.com/types-of-public-relation-activities.htm

Discover tools in public relations that are a part of the promotional mix. Students will be discovering examples of different public relation and sponsorship tools and recognizing how a business can effectively use them.

Students will find 5 examples of Public Relations/Sponsorship for 5 different businesses and then describe the Marketing Objective the business was trying to accomplish.

*For Sponsorship make sure that you make the connection between your business and the sponsor event and activity.

Discuss Public Relations Activities and their Importance to the business.

Submit Activities and Promotional Examples

Check for Understanding:

Standard:

Learning Target:

Activities:

Finish learning about the Promotional Mix - Discover each element and take notes and then find examples of each in the business environment. (Real Examples)

Sales Promotion, Direct Marketing, Selling
https://www.cleverism.com/promotion-four-ps-marketing-mix/

http://www.entrepreneurial-insights.com/promotion-four-ps-marketing-mix/

Selling - 3 Examples
https://www.boundless.com/business/textbooks/boundless-business-textbook/marketing-communications-17/promotion-104/the-promotion-mix-492-5112/

https://salesmarketingfunnel85.wordpress.com/2012/04/03/marketing-strategy-personal-selling-examples/

https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/integrated-marketing-communications-12/the-promotion-mix-83/personal-selling-414-10589/

Sales Promotions - 5 Examples
http://www.marketingteacher.com/sales-promotion/

http://smallbusiness.chron.com/types-sales-promotions-3318.html

https://www.sparkpay.com/the-top-10-most-popular-types-of-sales-promotions

Direct Marketing - 5 Examples
http://www.investopedia.com/terms/d/direct-marketing.asp

http://smallbusiness.chron.com/examples-direct-marketing-campaigns-24087.html

http://www.businessinsider.com/the-exploding-importance-of-direct-marketing-2013-11

https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/integrated-marketing-communications-12/the-promotion-mix-83/direct-marketing-418-4095/

Check for Understanding:

April 16

Standard:

Learning Target:

Activities:

How do you choose the right mix?
http://www.yourarticlelibrary.com/marketing/promotional-mix/top-11-factors-influencing-promotion-mix/48640/

http://edwardlowe.org/how-to-establish-a-promotional-mix/

Sample Products/Services
1.)
2.)
3.)
4.)

Check for Understanding:

Standard:

Learning Target:

Activities:

Media Selection

Media Selection.pdf

Advertising Messages - Appeals, Frameworks, Sources, Spokespersons

Appeals Links
http://blog.visme.co/types-of-advertising-appeals/

http://thevisualcommunicationguy.com/business-communication/advertising-appeals-overview/

Check for Understanding:

Standard:

Learning Target:

Activities:

Continue Appeals Frameworks, Sources, Spokespersons

Appeals Links
http://blog.visme.co/types-of-advertising-appeals/

http://thevisualcommunicationguy.com/business-communication/advertising-appeals-overview/

Check for Understanding:

Standard:

Learning Target:

Activities:

Frameworks, Sources

Budgets - Typical Spending

What to consider?
https://www.forbes.com/sites/entrepreneursorganization/2015/03/06/marketing-budget-for-small-businesses/2/#5976bc563aac

Ways to Determine the Budget?
http://smallbusiness.chron.com/average-marketing-advertising-budget-company-30993.html

What you can afford?
% of Sales
Competition Matching
Objective and Task

Check for Understanding:

Standard:

Learning Target:

Activities:

Discuss the Budget Options
http://deloitte.wsj.com/cmo/2017/01/24/who-has-the-biggest-marketing-budgets/

Suggestions vs Client Choice vs Goals/Objectives

Sample Media Plan

Measurement Methods - Find Examples

Appendix - Inclusions Look at Examples and discuss elements

The Pitch - AMC Analysis and Marketing Plan Practice

https://www.youtube.com/watch?v=suRDUFpsHus&feature=youtu.be

Check for Understanding:

April 23

Standard:

Learning Target:

Activities:

The Pitch - AMC Analysis and Marketing Plan Practice

Marketing Plan Practice Continued Check for Understanding

Practice the Marketing Plan with the The Pitch Episode

1.) Situation Analysis and Learning about the Customer

- Conducting the Interview and Situational Analysis Suggestions and Recommendations

2.) SMART Goals - Working with the Client to discover what they want to achieve.

Standard:

Learning Target:

Activities:

The Pitch - AMC Analysis and Marketing Plan Practice

Marketing Plan Practice Continued Check for Understanding

Strategies and Promotional Mix

Measurement Methods

Target Markets

Check for Understanding:

Standard:

Learning Target:

Activities:

The Pitch - AMC Analysis and Marketing Plan Practice
Marketing Plan Practice Continued Check for Understanding

Strategies and Promotional Mix

Measurement Methods

Target Markets

Check for Understanding:

Prep for Tomorrows Briefing with the IGA for the final project.

Standard:

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Briefing meeting for your Final Project

Q and A - Begin to learn about the Client, understand goals, objectives, culture, current marketing efforts, etc...

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Project Instructions and Questions

Prepare for your Interview Experiences - Use the formal instructions to help guide your questions.

Marketing Plan - Final Project.pdf

Group and Project Set Up

Set up meetings for Situational Analysis next week

Emails and Correspondence

Research Companies

Identify Competitors

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Work Time

April 30

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Project Work Time

Check for Understanding:

Mr. Combs Gone - Conference Golf

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Situation Analysis and Competitive Analysis Check Point

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Mr. Combs Gone - Conference Golf

Check for Understanding:

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Mr. Combs Gone

Submit in an Email - End of Day

Target Market - Customer Personas, Smart Goals, Strategies Check Point

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Marketing Tactics

http://www.mindwhirl.com/75-marketing-tactics-every-entrepreneur-should-know/

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May 7

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Tactic Check Point - All Tactics and Reasoning needs to be chosen and explained by the end of the period